Working in the audio/music business can bring many situations, both good and bad. One moment you can be flying high from having been booked on a great gig to feeling way down because something didn’t pan out as planned. How do you deal with this rollercoaster?
It's common knowledge how Google, Facebook, Apple and other tech companies treat their employees, with free food, meditation rooms, nap breaks, etc. Of course, they have to work hard and be productive to use these benefits but the workplace/employer understands that in order to get the best out of their employee they need to nurture their talent, i.e., their creativity.
The tech industry is demanding but it also understands that in order to thrive and innovate you need to care for your employees and use their talent to achieve this. I'm sure many of them work 12-hour days, have deadlines to meet, pressure from managers, etc., (just like the music industry) but are also allowed time to pursue their own projects and be creative. Yes, these companies can spend billions and billions on research which the recording business doesn't have, however, using this mentality is how companies like these keep innovating and finding other income streams.
So, why isn't the recording industry promoting creativity the same way these tech companies do?
Why does the recording industry work their employees 12-14 hours a day?
Is it all down to money?
If you think about it, isn't it everyone's goal to nurture talent, grow your business and innovate, even if you can't spend billions into research?
I understand that having a recording, mixing or mastering studio is tough, the money is less than it used to be and the only way to survive is to keep working (working more hours that is). However, isn't this the moment where we need to innovate the most and find new ways of making money?
This becomes less and less possible if you or your employees are working 70+ hours/week and are not allowed time to innovate and be creative. Maybe allowing you and your staff 10 hours/week that can be spent on your own projects and pursuing other income streams that can be beneficial for the studio.
Maybe even have a meditation room, and planning in time that should be spent meditating per week isn't such a bad idea for your business. It might not be a quick fix for your studio but long term I think you will see a huge difference in the quality of work.
Having been in a fair amount of studios myself, I haven't seen much, if any, of this mentality. The common rule we work under is, "There's no money but we have to work 14-hour days".
Shouldn't we stop and ask ourselves, "Why?"
Is this the trap we have fallen for in the industry? Maybe. However, there's still time to get out of this bubble and start nurturing creativity and start innovating!
Furthermore, Tony Robbins, in his book “Awaken The Giant Within”, he mentions that the most powerful way to motivate people at work, or life in general, is through personal development. By helping your employees grow and expand personally will make them want to contribute more.
Now, that’s a win-win situation.
Shouldn't the music business be the leading industry in how to nurture creativity? Why is the tech industry light years ahead of us? Let me know in the comments below and let's take creativity back!