One of the many questions I see about getting clients is how to build a client base that will come back and hire you, repeatedly.
In today’s post, I will share 4 tips that have worked for me and makes clients call me back for more work.
These “techniques” have landed me many repeat clients for both studio work and live sound.
1. Be Prepared
If you are booked to do a session in a studio that’s not your own, or if you are hired to mix a live band using a console you haven’t used before, you got to prepared so you can walk in and be in control of the situation.
You don’t want to show up and start freaking out because you can’t find the menu for the outputs or how the signal flow is in a particular console.
If you are booked for a recording session, have templates prepared, know (or at least have an idea of) where you will place the instruments, which mic’s and pre-amps to use, etc. This will make both your and the artists life much easier and allow you to get to the creative part much quicker.
2. Show Up On Time
There’s nothing worse if you are working with someone who is always late and puts you in a situation where you have to work faster and under more stress. So, don’t be that guy.
Showing up on time, preferably early, shows that you respect the project and that you are prepared.
It also makes for a much easier, relaxed setup (which is the way I prefer to work) and if something breaks (which it will) you have time to fix it.
3. Be Available
Being available is really important, especially when you have a new gig. Even if they call you last minute and it’s Friday night, or you had other plans for the weekend, be available.
This allows your client to be able to rely on you if something happens, which is great to get continuous work from them.
It can be painful to say yes sometimes but it will be rewarding for you and the client long term.
4. Serve The Client
One of my regular jobs is to mix a jazz/improvisation show at a beautiful venue in London. For this particular gig, even the act requests that I’m there, mixing, their show.
One of the many ways that I put myself in that situation was by putting the client's needs above mine. I do my absolute best to make sure that they are as comfortable on stage as they can be, and if they have any request I listen and adjust accordingly.
To ask what the artist wants and make them as comfortable as possible goes a long way.
This doesn’t only apply to live sound, of course, it’s also applicable to working in a studio. It goes back to all the previous points mentioned; showing up in time, be available and be prepared. It’s all designed to serve the client and ultimately yourself.
The more clients you get to work with and apply these methods for, the more return clients you will get.
I hope this helps and let me know in the comments if you have any questions or comments about these 4 steps!