4. Build Up A Portfolio
With all those free recordings and mixes you did for people, in the beginning, use them in your portfolio. A simple Soundcloud playlist will do fine.
This will allow you to reach out to new clients and be able to show them what you can deliver. If they like it and want to work with you, you can now start charging for your service.
I don’t mean go to an audio school, you probably already did that. Rather, start learning about business and how to add value to people so they want to work with you. Some great resources that are free that you can check out right now are Six Figure Home Studio Podcast, The Graham Cochrane Show and this space.
I wish this was something I started studying sooner in my career. Because we can all make kick-ass mixes (to some extent) but to run a business is a different skill and it takes time to learn.
This included learning how to charge properly for your service and how to gain more clients, etc.
6. Lead Magnet
If you have a website and a killer portfolio but no one is hiring you (maybe they forgot about your studio or wasn’t looking to record anything) try to get people on your email list through a lead magnet. This way you can stay on top of peoples mind by giving awesome and free content to people on your list. This way, when they are ready to start recording or mixing, they will sure remember you.
7. Build Meaningful Relationships
This does tie back tip nr. 1 and 3, however, building meaningful relationships with people in the industry is important. And something that can pay off down the line. However, it takes time and effort. For example, you might need to continuously go out and see bands or take someone out for a coffee to slowly build that relationship but in the end, it can pay off. It has for me multiple times.
8. Apply for projects/jobs online
Don’t forget that you can apply for jobs online. Some sites are specifically for the music business but the one I recommend is music-jobs.com. They have jobs for the US, Brazilian, Latin American, England and the Italian market. You do have to pay to be a member but there are some cool opportunities posted there.
9. Use SoundBetter, Fiverr or Upwork
Rather than you applying for jobs you can sign up to any of these sites and have people find you. Some people might wonder if it’s worth it and I wrote an article about this in the past. I haven’t tried it enough but I know people who do make a living out of Soundbetter.
10. Run Facebook Ads
If you have a great website, a great portfolio and the Facebook Pixel installed so you can track people who visit your website, start showing ads to them. You don’t have to spend a lot of money on this but it can let you stay present in bands and artists minds. So, when they are ready to record and your studio or service shows up you have a better chance to get hired than if they forgot about you.