Nicholas Di Lorenzo - Understanding Your Clients On A Deeper Level

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- Are you a home studio owner or professional audio engineer who is struggling to find clients?

- Do you want to build relationships and find more artists to work with?

- Are you struggling what to say or write to bands to make them come back to you?

Listen to this interview with Nicholas Di Lorenzo in Apple Podcast, Spotify, YouTube or in the player below!

Nicholas Di Lorenzo is a mixing and engineer based in Melbourne, Australia. He is the owner of Panorama Mastering which he opened in 2014.

Since he opened his studio he has worked on 900 plus projects for artists, labels, producers and engineers in Australia and across the world.

Nicholas is a really smart guy and it was lovely speaking to him. He has some great knowledge about running a business and I think you will love this episode.

In this interview we spoke about:

  • His beginnings playing in bands and using Audacity and Guitar Pro

  • His experience working in a recording studio and why that wasn’t suited for him

  • How he got his internship in a mastering studio

  • Tips of how not to write emails to studios

  • Why he decided to start his own mastering studio

  • The benefits of using your own name as a brand for your studio

  • Why the first year of him opening his studio was a delusional process

  • How Gary Vee’s Crush It encouraged him to change his business 

  • How sharing your story can build your trust factor

  • The questions he asks his clients to get a deeper understanding of their dreams and goals

  • How that affects the amount he can charge his clients

  • If he spends money on ads

  • How he structures his days into 3 parts and how that has benefitted his life

  • How Benjamin Franklins 13 Virtues inspired him to make changes in his life